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South Africa

A  MESSAGE TO MANAGERS

Congratulations to SCAW METALS for the advert reproduced below (STAR: Tuesday, 22 February 2000):
 

Advert
Scaw Metals

 
An advertisement like this creates enormous goodwill among the thousands of young people preparing themselves for training opportunities.  As an exercise in public relations and social responsibility it has a wonderful effect.

Realise though that a professional follow-through may be difficult.   

The morning after this advert appeared, SCAW's advertised phone numbers were solidly engaged.  Students who bussed through to SCAW METALS's premises on the morning of the 24th were told that 2 500 applications had already been received and no more were being accepted.

Companies which are reluctant to process a huge flood of appli­cations can access the TRAINABILITY database free of charge.  Tell me what your qualification pre-requisites are and I will give you people who have those qualifications whom you can test and interview.

 

Basil Byrne

Fax: (011) 452-4547

 

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